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Executive Director, Cotton Council International
Bruce Atherley has served as Executive Director of Cotton Council International (CCI) since October 1, 2015.
CCI is the export promotions arm of the National Cotton Council of America (NCC). Headquartered in Washington, DC, and with a reach extending to more than 50 countries through 17 offices worldwide, CCI uses trade services and consumer promotion activities to increase exports of U.S. cotton fiber, manufactured cotton goods and cottonseed in Asia, Europe, Africa, and Central and South America.
Mr. Atherley has a long and successful track record in global marketing and management. He previously served as Vice President, Global Marketing for Kao, Inc., a Tokyo-based global manufacturer of personal care and household products. He also worked for the William Wrigley Jr. Company, serving as its Vice President of North American Confections Marketing, President and General Manager of Wrigley Canada and Managing Director, Global Branding Services. Prior to Wrigley, he served as Vice President of Retail Marketing for the H.J. Heinz Company, President and CEO of Pet Life, Inc., Marketing Director, Black and Decker and Product Manager, Cheerios for General Mills Inc.
Mr. Atherley is also an Adjunct Instructor of Marketing at the University of Cincinnati and is a co-chair of the Advisory Board for the Marketing Department.
Mr. Atherley earned a B.S. in Accounting from Bucknell University where he graduated cum laude, and an MBA from the University of Virginia’s Darden School of Business Administration.
CEO and Managing Partner, Proa Global Partners LLC, Director, Johns Hopkins' Council on Global Enterprise and Emerging Markets
Thirty-five years ago, Harry Broadman, at the vanguard of his generation, began to build a career that epitomizes what today is commonly referred to as a 'serial entrepreneur'. Driven by an innate sense of how businesses function, intense inquisitiveness about the myriad of elements that shape the approaches successful firms pursue to grow, remain competitive, reduce risk and innovate, and a strong predisposition towards international markets, Broadman has reinvented himself more than a handful of times in an interdisciplinary fashion across highly differentiated senior roles within the private sector, interspersed with high-level stints in policy-making and thought leadership.
Areas of Expertise
Broadman has extensive practitioner experience across a wide array of geographies. This includes not only all advanced economy countries, but also nearly every emerging and frontier market worldwide, having worked on transactions at the field-level in more than 55 of them across five continents. His deepest operational expertise is in China and virtually every East Asian country; in India and neighboring South Asian nations; in Brazil, Colombia, Mexico and Peru and other LATAM markets; in Russia, and with few exceptions, all of the Former Soviet Union states; in Central and Eastern Europe and the Balkans; and most countries on the sub-Saharan African continent.
Harry's industry sector expertise is diverse and covers: Finance, especially asset management, corporate growth strategy, banking, private equity, bankruptcy and enterprise restructuring, fin-tech, R&D investment, start-ups, and M&A/JVs; Energy and Natural Resources, including oil and gas as well as renewables, and mining; and Infrastructure Services, especially telecommunications, aviation, shipping and ports, rail, trucking, e-commerce, travel and tourism, and engineering and construction.
Broadman is a veteran subject matter specialist in multinational corporate growth, investment and finance strategy; international business innovation; supply chain risk management; location-decision-making; regional market and multi-plant integration; corporate governance reform; management of anti-corruption and compliance risks (FCPA/UK Anti-Bribery Act); competitive market intelligence and reputational due diligence; formation of strategic alliances and public private-partnerships (PPPs); design of corporate and social responsibility (CSR) initiatives; antitrust and competition policy; and negotiation of sovereign trade and investment agreements and treaties.
Harry is a seasoned decision-maker, especially in fast paced, high pressured, multi-dimensional risky business environments, and an agile, imaginative negotiator of complex cross-border multi-party investment and trade transactions, including with foreign enterprises and governments. He has been a driving force behind establishing highly successful enterprises positioned at the leading edge of their markets, and the builder and leader of globally dispersed, large, multi-cultural teams of professionals.
He brings to the C-suite and boardroom a unique combination of pragmatic, operational insights about the commercial, financial and policy underpinnings of how international market dynamics-from the factory floor upwards-are shaping the competitive fortunes of business, both in terms of day-to-day transactions and longer run strategies for balancing growth and risk, and for outpacing rivals. He has an unwavering sense of fiduciary responsibility, integrity, and sound governance, and does not shy away from posing tough questions when needed. And, he is known for congeniality, transparency, being a team player, and an infectious sense of humor.
Broadman recently became CEO and Managing Partner of Proa Global Partners LLC, an emerging markets-focused investment transactional advisory firm, which devises and collaborates with clients to execute innovative approaches to exploit opportunities for arbitrage, and nimbly capitalizing on growth while mitigating risk. The firm's clients include corporates, commercial and investment banks, private equity firms, pension funds, sovereign wealth funds, and family offices and high net worth individuals.
Concurrently, Harry recently joined the faculty at Johns Hopkins University, where he serves as Director of Johns Hopkins' new Council on Global Enterprise and Emerging Markets as well as a Senior Fellow at Johns Hopkins' Foreign Policy Institute.
In addition, Broadman is presently a monthly columnist for Forbes, Newsweek International and Gulf News, where he writes on global business growth strategy.
He also serves or has recently served on the Board of Directors of: The Corporate Council on Africa; The Global Business School Network; The Russian-American Chamber of Commerce; The Lake Tanganyika Floating Health Clinic; Partners for Democratic Change, a global alternative dispute resolution firm. Harry is also a lifetime member of the Council on Foreign Relations and a member of the Bretton Woods Committee.
In 2015, Harry stepped down as Senior Managing Director at PricewaterhouseCoopers (PwC), where he founded and led PwC's Emerging Markets Business Growth Strategy Management Consulting Practice. The practice's clients include GE, Delta, Canon, Standard Chartered, Heineken, CEMEX, Australia's Future Fund, Coca Cola, Intel, Apollo Capital, Merck, Siemens, Valment, Bechtel, Sun Edison, Walmart, Abraaj Capital and IBM.
Before joining PwC, Broadman was Managing Director and served on the Investment Committee at Albright Capital Management LLC, a private equity and alternative strategy investment fund focused exclusively on emerging markets. He was also a Managing Director of The Albright Group (now Albright Stonebridge).
Previously, Harry was a senior official at the World Bank, where he negotiated and executed some of the Bank's largest business restructuring loan operations, including those in China and East Asia; Russia and the CIS; the Balkans; and sub-Saharan Africa.
Prior to the World Bank, Broadman served in the Executive Office of the President as U.S. Assistant Trade Representative, where he oversaw all U.S. negotiations on international trade and investment in the services sectors as part of the establishment of both NAFTA and the WTO, including the negotiation of the General Agreement on Trade in Services (GATS). At the same time, Broadman led all U.S. negotiations of U.S. Bilateral Investment Treaties (BITs); on the Board of the Overseas Private Investment Corporation (OPIC); and served on the White House Committee on Foreign Investment in the U.S. (CFIUS).
Earlier, Harry was Chief of Staff of the President's Council of Economic Advisers in the White House, at the same time of the first Gulf War and the U.S. Savings and Loan Crisis. He came to the White House after serving on Capitol Hill as a Senior Professional Staff Member on the U.S. Senate Committee on Governmental Affairs, then chaired by Senator John Glenn, where he was a key drafter of the Omnibus Trade Act.
Before serving in the White House, Broadman was on the staff at the RAND Corporation; Assistant Director at Resources for the Future, Inc. (RFF); Fellow at the Brookings Institution; and on the faculties of Harvard University and Johns Hopkins University.
Harry received a B.A. in economics and history, magna cum laude, from Brown University, where he was elected to Phi Beta Kappa, and an A.M and Ph.D. in economics from the University of Michigan.
Broadman has authored several books and numerous professional articles published in a wide array of peer-reviewed economics, foreign policy and law journals. His two most recent books are: Africa's Silk Road: China and India's New Economic Frontier and From Disintegration to Reintegration: Russia and the 'Former' Soviet Union in the Global Economy.
Vice President, Economics & Policy Analysis, National Cotton Council
Jody Campiche is the Vice President of Economics and Policy Analysis of the National Cotton Council, headquartered in Cordova, TN. Originally from Ryan, Oklahoma, Campiche received her B.S. and M.S. degrees in agricultural economics from Oklahoma State University and her Ph.D. from Texas A&M University. Upon graduation, she joined the faculty at Oklahoma State University in 2009 as a professor in the agricultural economics department specializing in farm commodity policy.
Campiche joined the staff of the National Cotton Council in April 2015.
Jody and her husband Kevin, reside in Somerville, TN and have one child.
President, adidas Group North America
As president of Adidas Group North America, Mark King oversees Adidas in the U.S. and Canada and is responsible for driving the business and culture. Mark began his current role in June 2014.
King has a long and successful track record with the Adidas group. He was with TaylorMade for 34 years, beginning his career in the early 1980s as territory sales representative. The Adidas Group acquired TaylorMade in 1997 and King was elevated to president in 1999 and then CEO in 2002. Under King’s leadership from 1999 to 2013, TaylorMade became the leading and most profitable golf company in the world, with sales increasing from $300 million to $1.7 billion.
Recently, King led the Adidas turnaround in North America, driving market share growth and creating a new energy for the business and culture. In 2016, Yahoo! Named Adidas “Sports Business of the Year” and Highsnobiety called Adidas the “Most Relevant Brand.” Footwear News named King “2016 Person of the Year” and Portland Business Journal named him “2016 Executive of the Year”. King was named one Sports Business Journal’s 50 Most Influential People in Sports Business in 2015.
King is currently a board member of the Two Ten Foundation, which helps provide financial assistance to people across the footwear industry. King has been profiled in some of the nation’s top business and industry publication including The Harvard Business Review, FORTUNE, The Wall Street Journal, Sports Business Daily, Footwear News and Brandweek. He has also been the subject of the television show Undercover Boss and appeared on The Apprentice as a business role model. In 2001, King was named Golf Industry’s “Executive of the Year” and was inducted into the University of Wisconsin-Green Bay Sports Hall of Fame in 2002. He served as chairman of the National Golf Foundation and has been consistently named one of the ten most powerful people in Golf.
King believes growth is a cultural mindset that must be infused into the culture of every organization. He believes in setting big dreams and allowing people to drive the “how.” Throughout his career, he has learned that companies must drive talent-wide organization and create environments that allow and encourage everyone to lead organizational and industry change.
King attended Northern Illinois University for two years on a golf scholarship then transferred to the University of Wisconsin-Green Bay, from which he graduated in 1981 with a bachelor’s degree in Business Administration.
Born and raised in Green Bay, Wisconsin, King is a self-proclaimed sports guy who played golf, basketball, football, baseball and hockey in high school. A father of two daughters, he resides in Portland, Oregon and Vista, California. Together with his daughters, he has raised more than $10 million for children charities around the world through their OneKind Foundation, positively impacting kids in Uganda, India, South Africa and across the United states.